Using social media for clinical trial recruitment

Over the past 10 years, the rapid growth and use of social media networks by the general population has created a powerful new tool for pharmaceutical companies and clinical research organisations (CROs) to engage with patients, and recruit them for clinical trials.

CROs and pharmaceutical study sponsors are still learning how to effectively use social and digital media as part of their participant recruitment strategies.

This article discusses the benefits of social media for patient recruitment, examples of how social media can accelerate recruitment, and some tips for approaching both organic and paid social media recruitment campaigns.

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