Obstacles include patient perceptions about clinical trials and the availability of information, lack of awareness about opportunities to take part in trials, concerns about placebos, travel time and trial related expenses.
Healthcare and research professionals themselves have been tackling these issues head on, with a campaign to raise awareness of the benefits of taking part in research. The #WhyWeDoResearch campaign has been active since 2014, getting researchers and patients involved in spreading positive messages about the benefits of research for both participants and the future of healthcare more broadly.
This article looks at how the people responsible for planning and managing clinical studies can improve clinical trial volunteer recruitment by taking a patient-centric approach.
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